Launched just over two years ago, the organization has already become one of the fastest growing music education platforms for aspiring independent artists, students and music executives, over 12 years old. 000 professional members. He led sold-out music education panels in New York, Los Angeles, Atlanta and Nashville, with mostly minority executives from major record companies, broadcast companies and TV stations. Through initiatives, members found work in entertainment companies and even signed distribution agreements with record labels.
President and founder Walter Tucker has experience in the music industry. For a decade, he was a business consultant for teams behind stars like 50 Cent, Beyoncé, Justin Timberlake, Jazmine Sullivan and Adele. In addition, he teaches music business to MBA students at Metropolitan College in New York. “This inspired me to create because I saw firsthand the challenges faced by the best artists and rising students to navigate the music industry. My goal is to create a bridge of resources, connections and education between artists, executives and entertainment brands in urban communities around the world, “says Tucker.
Tucker offers these specific steps to enter the music industry as a musician or industry leader.
How musicians can enter the music industry:
Master your art: be it singing, writing, beating, playing an instrument or producing music, all musicians must spend a lot of time perfecting their talents. Hire a talent coach, act to gain experience with live shows, study them before you do, experiment, get professional feedback and lots of practice.
Decide your message: having talent is good, but each musician must focus on his message and what he wants to express to the world. Making music is not just a matter of skill, but also of feeling and freedom of expression. To create a fan base and followers, your music must connect to a specific audience and give voice to those who don’t show up. Talent will make you a good singer, but talent with a message will make you a great artist.
Record, record, record: As they perfect their art and find their message, all musicians must record their music and start creating complete songs. Finding the best producers to develop your sound and working with composers to create compelling music can make or break your career. Offer your best material to fully represent your vision and your talent.
Promote and promote: After creating great music, musicians should get involved in marketing and promoting their content. Technology facilitated the creation and distribution of music. However, it also created an oversaturation of musical projects. To combat this, it is extremely important that you are creative in the way you promote yourself. You need to be smart to create your presence on social media, take amazing photos that show your brand, interact with your followers, etc.
Networking to form a team: When creating and managing your music, you also need to participate in network events, open microphones, music conferences and go wherever you can make creative and professional connections. Connect with music producers, find other musicians to collaborate, and connect with a business owner.
Believe in yourself: always remember why you want to be an artist and stay motivated. It can be a very difficult task, but the worst is not to follow your passion and give up your dreams out of fear.
As rising music executives can enter the music industry:
Do some research on what you want to do in the industry: there are so many people I have met at events or courses I teach who want to work in music, but have not yet decided what ‘they want to do. Spend time researching careers. Look for job descriptions on music brand sites and on LinkedIn. Read articles on music websites about established music leaders Listen to podcasts from the music industry. This will give you an idea of the existing jobs and the skills needed.
Gain valuable experience – be it an assistant, intern, apprentice or any other entry-level position – find and enjoy work experience in the music industry. This will help you define your skills and develop your resume and your relationships with the industry. The development of relevant skills in another sector can also be very useful.
Network, network, network – As you gain experience, create your contact list for colleagues and executives in the entertainment industry. This will help you learn more about career opportunities, obtain job references and guidance.
Be sure: if you are applying for jobs or starting your own business, the best way to get into the industry is to go there. Focus on the jobs that people with your skills are looking for.
Believe in yourself: as musicians, executives must remain motivated and encouraged. Remember to have fun, learn as much as possible and stay focused.
Tucker discovered his life purpose at a young age. He says that when he was seven, he was obsessed with reading credits and album notes. From there, he learned who produced certain songs, who the music engineer was, which record labels were involved, and so on. As he grew up, his passion for the music industry evolved. He learned to play the viola and piano and started producing and writing music for artists in his community when he was in high school.
In college, Tucker studied business, marketing and the music industry and won internships at Warner Music Group and Sirius XM. “Then I realized that I wanted to be a music director, using my passion and knowledge to help other artists and creatives,” he explains. He received a scholarship to study at Metropolitan College in New York for an MBA in media management and moved to New York to start his professional career. But he soon realized that there were not many networking opportunities for young people who wanted to enter the entertainment industry. He decided to change everything.
“I set a goal that, once I have more experience and more success in my field, I will create a platform and a community to help people like me get the help they need.” needed to win, “says Tucker.” We’ve all heard so many disheartening stories and seen biographies of great artists who went bankrupt or disappeared due to bad business decisions or serious professional difficulties. My goal is to help translate and educate useful information about music businesses to artists and executives, so they can make the best business and creative decisions.