More than two billion people use Facebook every month. This represents more than a third of the world population.
Since many people find business websites through Facebook, it is a good idea to bridge the gap between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can show your social side to visitors without leaving the site.
While complex development solutions exist today, such as oEmbed endpoints, we will focus on options for integrating your Facebook feed that don’t require as much API knowledge.
Here are four ways to get a Facebook page and more on your website:
- How to integrate Facebook with WordPress sites
It is almost impossible to talk about how to insert a Facebook feed on your website without at least a reference to plugins. If you’ve used WordPress before, which you probably own for about 60% of the market, you know that there is a plugin for almost everything and Facebook is no exception. You have a few options for integrating with WordPress using the plug-in path or a manual process.
The use of a plug-in makes the process a little more automated and the social network itself offers many options to choose from, including:
Embedded posts – Allows you to easily embed public posts on your website.
Page plug-in: allows brands to embed elements of the Facebook page directly into their websites. From there, customers can enjoy and share a page without leaving the site.
Comments plugin: allows people to interact with your website using your Facebook account, instead of asking them to sign up for a new account just to leave a comment.
Quote plug-in: it is ideal for increasing the shared resources on your website. The quote allows people to select parts of text from their blogs and articles and share them on their Facebook account.
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While plug-ins offer a wide variety of features that can increase engagement on your site, you can also embed posts manually on WordPress pages by pasting the URL of a public post with a specific access code. While there can always be variation in this process, depending on WordPress customizations, this is an easy way if you just need to insert a post and not integrate features frequently. More complex Facebook.
You can also use third-party plug-ins, many of which offer additional customizations and features. An example is the Facebook Custom Feed plug-in, which allows you to create a customized version of your feed to be displayed on your website. Installation is simple and you don’t need a Facebook developer account to get started.
- Use a Facebook button
Statistics show that Facebook audiences are happy to interact with the people and brands that follow. In fact, users leave about five billion comments every month and love to click that button. This is even more common with the various Facebook reactions available.
Perhaps the easiest way to engage your social media audience through your website is to use Facebook’s insert buttons in headers, footers, home pages or blog posts. There are currently four different options to choose from on the Facebook developer site.
- The Like button
Facebook users generate about 4 million likes per minute. Adding their own Like button to your site means that they can share their thoughts about your content quickly and easily. The social site provides a page that you can use to develop your own Like button.